Realtors are moving their operations online after almost every second buyer is looking for their dream property on the internet. With top listings listed on the internet, buyers and sellers like the ease and convenience real estate apps bring.
Every real estate app development company is spending efforts, time, and resources to understand what potential clients want. Understanding the market and target audiences is important to designing and developing a robust real estate app.
Many realtors have built a basic website for their business, but that’s not enough. The website must be intuitive and interactive to engage potential clients. As a striving real estate business, you can partner with a leading Android app development company for a proper review and efficient upgrade. Let’s find out how.
This post will discuss the different ways you can upgrade your real estate app.
Integrate with IDX and MLS
Integrating your real estate app with Internet Data Exchange (IDX) and Multiple Listing Services (MLS) eliminates the need for manual updating of the property listings on your real estate app. MLS is the shared database of properties, while IDX is the technology that allows a real estate app to fetch the latest listings from MLS without any manual updating.
By integrating MLS using IDX on your real estate app, you can list the latest listings on your website and prevent users from migrating to other websites to explore more options.
Review the Design and Layout
Putting too much on the website is as bad as putting nothing at all on it. Your website design makes a difference when it comes to the user experience. Bulky designs and confusing layouts can turn away customers in the first few minutes. Poor website design can ruin the browsing experience for new visitors. You can get your real estate website design reviewed for such gaps and address them effectively.
Here are a few things you must ensure in terms of structure on your real estate website.
- Enticing banner heading
- Frequent CTAs
- Catchy section headings
- Simple menu
- Site map
- Quick links
- Contact details
- HD pictures and videos
- Detailed descriptions
Expanded Data Analytics and Insights
Customer data is the key to success for real estate businesses. By employing data analytics and insights, businesses can offer comprehensive market analysis, reports, and user behavior analytics. By providing these data-driven insights to the users, you can set your real estate business apart from its competitors.
By implementing robust data analytics, you can entice users and enhance the lead conversion rate.
AI-Driven Personalization
Artificial intelligence has changed the way personalization works in almost every industry. Using AI, you can make a potential buyer’s home buying journey highly smooth. AI algorithms can analyze users’ behaviors in real-time and provide personalized property recommendations. Incorporating AI chatbots into a website can streamline the communication process and resolve the users’ queries in no time.
Enhanced Virtual Reality Experience
Imagine offering potential buyers a virtual walkthrough of the property using VR. VR headsets allow potential buyers to have a better understanding of space. Besides, realtors can offer AR features for potential buyers to visualize furniture in different areas of a property.
AR and VR can take the user experience to another level, making you an absolute leader in your market for leveraging technology for a high-end user experience.
Comprehensive Property Value Estimator
Many sellers don’t know the right market value of their properties and often end up undervaluing them. BidHom’s property value estimator helps sellers know the accurate market value of their properties by just answering some simple questions. This feature can truly empower sellers and encourage them to list their properties on your platform.
In a Nutshell
Despite the above-mentioned upgrades, you can also refresh the content on your website. By refreshing your content and making it more SEO-friendly, you can ensure that you attract good traffic to your website. You can either hire a developer to audit your real estate website or else invest in robust online listing management software to get all these must-have features.
If you don’t have a real estate website, you can consult a leading real estate app development company like Clavax for genuine development services. Clavax is a leading Android app development company that provides custom app development services.
