Trade show booths unveil invaluable benefits to exhibitors in many aspects, particularly as they provide the chance to connect personally with prospects and introduce your goods and services to a wide audience. On the contrary, 77% of executive decision-makers claimed that they found their new supplier at the last trade show they went to, according to data gathered by SpinGo in 2018. However, before you can enjoy trading show benefits, you have to, first of all, attract people to your booth. Here are a few creative ideas for inviting passersby to your trade show booth—both at before and during the event.
Booth designing and messaging-
Initially, your company may need an engaging and powerful booth that helps leave a long-lasting grip on your audience. Communicating the message simply and clearly by using well-chosen videos and images that represent the audience’s thoughts will make the booth more effective. Lastly, add interactive elements such as touchscreens, augmented reality experience, and live demonstrations to keep the audience entertained and engaged hence, learning more about your brand.
Promote your participation in the exhibition
Talking about your event beforehand will generate excitement and kick off audience engagement in the exhibition. Before the event, post about your participation on your social media channels. Also, inform your followers where you will be located and give them a preview of what they can expect when they visit your trade show booth. Share the trade show’s official hashtags with your followers to facilitate a greater reach. You can even have an exclusive deal for individuals who found you through social media. This will bring more people to your booth and it will also tell you which networks your customers use to find you.
Location is important-
Who wants to be out of the spotlight at a trade show and get stuck in those places which is barely noticeable? Keeping that in mind, look at the placement of the restrooms, and entrances and exits to the trade show hall. However, the exhibition stand design may cost more than the rest. But, the pedestrian traffic is likely to balance the costs. Also, look at your competitors. Place yourself beside businesses which are not your perfect competitors, but instead businesses that are in a similar niche to yours. A lot of the brands utilize the same places every year to stay in the minds of the people.
Create a photo opportunity-
Attract the guests to the booth by installing a photo opportunity booth in your exhibition display stand. Ask your exhibition stand builder to incorporate innovative ways including photo opportunities like selfie booths. Props could be provided and ask your attendees to share photos on social media so they can use the official trade show hashtag. This is a great way to attract people to your stand and create social media hype around your brand name.
Include a VR experience
Consumers are 53% more willing to purchase from brands that possess a good VR approach. The purpose is to let the audience know that your enterprise is capable of adapting quickly in the face of technological advancements and new innovations.VR can be used for making games or even for creating a new aesthetic of product presentation. So, if you plan to employ it that way, hire a team of professionals. We recommend SensxLabs so as to create a customized experience that the visitors of the trade show will remember for years.
Hire dedicated booth staff-
To catch the attention of people, try adding a brand representative or reputable person to your team. Make sure one employee is always ready to answer the questions of visitors and if that means extra training, do it. Make sure your staff members are dressed appropriately to make it easier for the customers to find them in the booth. Well, even if they are just wearing the same color, matched staff looks more professional too.
Offer free Wi-Fi, a phone charging station, and a lounge area-
A quick way to find favor with the audience at a trade show is to offer free Wi-Fi in your exhibition display stand. Choose various spots to make them unusual but visible. Visitors sure will like the charging station where they can get their phones recharged. If additional space is available, create a small lounge where they can use their phones while their devices charge, have a short break for their feet, and chat with your employees about your goods and offerings.
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Follow-up strategies-
One thing to keep in mind post the exhibition is a follow-up or a personalized thank you email, this helps to stay in the minds of the people who visited your stall in the exhibition. Include added information about your product or company, more resources, or unique offers. This can be done through channels like email, web analytics, and social media to help you build better communication and engagement with your potential customers.
